![Ep. 4 - Jonathan Cude, Sedan Floral](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog15904523/GG-ep4-Square-image_300x300.jpg)
Jonathan Cude is a third-generation owner of Kansas-based Sedan Floral, one of Greenhouse Grower’s Top 100 growers. If there’s one thing you learn quickly when talking to Jonathan, it’s that when he’s confronted with a problem, he’s not one to sit around and wait for a solution to present itself. Whether it’s dealing with technology adoption or plant delivery challenges, he always looks for ways to drive the process forward, sometimes literally as you’ll soon learn. I caught up with Jonathan last month while he was attending the Texas Nursery and Landscape Association Expo in San Antonio. Keep listening for a candid discussion about the stories behind his self-admitted unconventional approach to running a business.
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